Delegation Will Set you Free

4 people's hands in fists coming together, signifying teamwork and delegation

When we start off any business, real estate being no exception to the rules of course, we have to wear all the “hats”. These are things that the 9-5er may not have ever even thought about before such as:

  1. Accounting/book keeping (they are NOT the same thing)
  2. Sales
  3. Marketing
  4. Deal Analyiss
  5. Underwriting
  6. Negotiating
  7. Business Credit
  8. Corporate Financing
  9. Total Cost of borrowing
  10. Mangement
  11. HR
  12. Operations
  13. Creating Systems (critical)
  14. Time Management
  15. Social Media
  16. Traditional Media
  17. Branding
  18. Legal
  19. Building your power team

Seems overwhelming right? Well, that is OK because you do NOT have to go it alone. Even though you may not have the budget for full time staffing in many if not all of these areas in the beginning, you can outsource almost everything these days. I would suggest that even IF you did have the budget to hire a bunch of full time staff that it would be an ineffective allocation of resources.

Why? Primarily because you are learning what you are great at in the list of skills above, and what your time will be worth to your new business (or even existing) – and this is VERY important to know before you decide where to delegate/outsource/hire any role in your new empire.

Rome was not built in a day, as they say – great companies aren’t either, it takes some time to build them up and add head-count. I have seen countless businesses start and fail because they added a bunch of staff before they were ready and it killed their cash flow (employees are expensive) especially when compared to contractors. You can even rent board members, advisors, even a CEO for a few days per month to give the guidance you need for a fraction of the costs.

Now, when you are clear on what you love to do and really hate to do in your business (such as accounting/book keeping for example) then you can decide what to delegate, when, and to whom.

The whole reason we start a business is to have freedom, have fun, and provide value to the market place in a way that is fulfilling. How the heck can you do that if you despise a bunch of tasks you have to undertake every day? Simple: you CAN’T.

With that in mind, budget and map out on the calendar when you want to outsource making it a goal – having X increase in stabilized revenue then we can hire Y which will free up Z amount of hours for your the Entrepreneur to spend more time working ON the business and not IN it.

To your Success,

Tim Reid

-Respect The Hustle

Avoid Bank Penalties with Blended Mortgages

penalty notice

When real estate investors start out, normally they use their own resources: credit, down payment, bank financing. This is the common way we all get started in real estate investing, however without having knowledge of creative financing structures the penalties can bite into your profits big time!

Whether you plan to flip, RTO, or renovate and refinance the property how your mortgage is set up is key to maximizing your profits. The bank’s and most mortgage brokers will never tell you anything about how to use blended mortgages – why? Because it isn’t in their interest to help you pay less interest and reduce fees, that is how they make their money!

A blended mortgage is defined as using 2 or more different mortgage products to fund your deals. There are private mortgage and financing options that are available, further, a variable VS fixed-rate mortgage is important. LOC’s do not have penalties when paid out early, and fixed-rate/variable-rate mortgages have pre-payment penalties in almost all cases.

Some mortgages will allow you to blend/extend the mortgage and use it to purchase another property. However, this can be problematic because of the price difference between properties 1 and 2.

When you plan to refinance/sell the house in the short term, then finding creative ways to minimize that penalty is a wise thing to do. Using blended mortgages+private money to structure the deal is one of the things we specialize in at the phoenix group.

Example: a 300K property you could get a LOC for 65% of the value 195,000 and a fixed-rate mortgage for 15% (total LTV 80%) 45,000 to fund your project. Now, you have a penalty to pay on the fixed Mortgage of only 45K rather than the full 300k! This is one of the things the bank will never tell you, however with the right guidance they can be sold on these structures easily and effectively.

Stay tuned for more insider secrets like these.

PS: If you want to learn how this strategy and others work Contact Us to book a discovery call to have a chat on how we can serve and support your real estate pathway to wealth.

To your success,

Tim Reid

-Respect The Hustle

3 Must Reads For Real Estate Investors

learning estate

They have always said that readers are leaders! I totally agree with that in real estate investing and business – there are a lot of skills to be learned. There are a lot of real estate courses there, that they do a debatable job of teaching the real estate tactics, but what about the other business skills that you need?

I started to coach other real estate investors as a Canadian for Canadians because I learned how much I DIDN’T know after school and working my way through the corporate world.

Business is 80% the same for any industry, and having some great insights from people who have been there before will give you a head start and cut the learning curve by years.

3 Books that all Real Estate Investors should Read:

  1. Duct Tape Marketing – John Jantsch. This book takes the fundamentals of all marketing and makes it applicable to the small business in simple easy to understand terms
  2. The Lean Startup – Eric Reis. This book shows you how to take a product or service to the market efficiently without spending too much money.
  3. The 4-hour workweek – Tim Ferris. One of the best books on the entrepreneurial method and how to think like a business owner and not a technician

Coaching will also exponentially cut your learning curve, and help you replace years of learning, reading, trial, and error – Contact us to set up a discovery call to help us serve and support you to the highest level

To your Success,

Tim Reid

-Respect The Hustle

RRSP Myths Real Estate Solves

RRSP Money Stacks

We are told by banks, government, and traditional financial advice to save money in our RRSP’s because you get to grow your investments tax deferred. Now, what does DEFERRED really mean? What that actually means and many do not understand or even if they do it often gets forgotten…you pay the tax LATER is what that means.

Do you know what the tax rate will be in the future? I would suggest to you that it will be higher than it is today – during the great depression the highest tax rates increased. With the current state of the world I would bet your going to see increased taxes over the coming decades to pay for the assistance the Governments around the world have had to put into the economy.

When you start taking your RRSP funds out when you retire you will have to pay whatever tax rate that the feds decide to set at that time. Have 1,000,000 saved? That could only really be 600K or 700K you could actually spend – scary thought right?

I believe in Cash flowing assets – real assets like fully optimized single family homes (contact us to learn more about what that means) and multi-family assets. No matter the tax rate in the future, people will always need to have somewhere to live, and rental rates are tied to inflation protecting your earning ability.

RRSP’s only really benefit the owners if they are Self-directed and you use them for real estate backed arm’s length mortgages. This is something we help people with on a regular basis, after learning the TRUE COST of most mutual fund investments people are shocked at what a ride they are being taken on….in favor of the bank’s/mutual fund companies interest and not their own.

If you found value in this post please feel free to share!

PS: If you would like to learn more about how to analyze the fees your being charged on your investments/how to build a cash flow machine for generations through real estate. Contact us for a complimentary discovery call

To your success,

Tim Reid

-Respect The Hustle

Property Manager Nightmares

When we look at building a large portfolio of rental properties in real estate investing in Calgary or any market outside our “backyard’ you need to hire a property manager. Or do you? This was what we thought when we started in multi-family buildings.

The asset was out of town and not a logistical drive time to our home base – so we hired the largest management company in the town.  Things were good for a time until the real estate train started to fall off the rails BIG TIME! Turn over, repairs, lease-up fees started to steadily rise over just about a 1 year period.

There was a staff change over at the company, which normally should not have the impact that it did if they have good systems in place.  What I learned was that the company did not own any multi-family buildings and had the following bad habits:

1. Used their own repair company that caused a bunch of issues with repeat repairs

2. Every little maintenance item was being fixed with expensive trades for items that were often tenant caused or part of normal tenant maintenance.

3. Tenant screening was not done very effectively

4. Overtime being charged for non-emergency issues

Some of the things that you need to consider when looking for a property manager are items such as:

1. checking references and referrals from other building owners

2. Deciding when you actually need a property manager

3. what is their reporting process for repairs and items that come up within the building

4. What is the tenant screening process they use

5. How often do they inspect the units?

A management company that does not OWN real estate will never treat the building with the respect it deserves, because they only think like a fee-collection machine rather than how to keep the building running smooth – for the most part, not all management companies are bad.  I have just never found one that is highly effective that does not own real estate themselves.

With this asset, the solution was to hire a resident manager and shift the asset management role in the house, which is critical for the success of a multi-family asset.

Property managers left to their own devices can wreak havoc on your portfolio – you have to manage the managers even the best ones out there – because things can change such as a key staff member leaving and causing issues until they have a great replacement.

Have a hard look at whether or not you NEED a property manager, with all the modern advances in technology having a resident manager + an asset management plan could be a better way to manage your remote assets.

To you success

Tim Reid

-Respect The Hustle

National Turtle Day 2020

Turtle day, slow methodical ways, get rich quick

Today is national turtle day, which made me think (other than of my appreciation for turtles and all things nature) of how the life of a turtle with their slow methodical ways relates well to real estate. There are so many “get rich quick” schemes out there, and a lot of actors in real estate that make it look as if there is quick money in the game of real estate investing.

Can you make money quicker than some other methods in real estate? Of course, you can, however, that is not possible until you have education, experience, a good business model built with excellent systems! Flipping houses looks fast on TV, however in real life depending on what market you are in it typically takes 3-6 months to take a project from A-Z.

Could you flip 30-50 homes/year? Yes it can be done and I have associates that do this in CERTAIN markets in Canada and the USA – that takes a lot of help (staff) capital and credit + a lot of experience which results in a great system that works for your local marketplace – did that happen overnight? NO! It happened over years creating and refining the systems so that those real estate entrepreneurs could scale their business to that level.

When you get into learning any game in life, real estate, business, hockey, monopoly you will lose a few games learning the rules – I think we can all relate to that! Real Estate Investing is no different, you will have to learn the rules, make some mistakes, and get better as you go.  The best way to collapse that learning curve and avoid mistakes is to work with someone that has been there before and lost a bunch of games to get really good at it – real estate coaches in your area/strategy that you are interested in will really help you get results faster.

Real Estate like the turtle, is not going to make you wealthy fast – but it will get you there using consistent methodical strategies. Be like the turtle not like the hare of the children’s fable running around without the right tools/mindset to be successful.

To your success,

Tim Reid

-Respect The Hustle


Flipping Houses in Uncertain Times – Tips and Tricks


There are uncertain times ahead for Calgary real estate investing, Investing in Alberta at large and around the world at this time.  One of the most popular strategies is generally flipping houses, which is on all of those damn TV shows that give people a “reality tv” view of the world which is 100% false!

Will, there be deals in this marketplace I have been asked a lot recently – I think there certainly will and we have been seeing those starting to happen.  When it comes to flipping homes there are some key ingredients;

1. Making money in the BUY

2. Keeping your budget under control – 15% contingency for the renovation and for the ARV

3. Manage the time so your project is done on time and back up for sale quickly

4. Ensure that your sales price is one that will sell quickly (below market for the renovated condition)

5. Don’t get emotionally attached to a sales price – you need to drop it until it sells.

The market will be unpredictable, there are a lot of factors for real estate investors that need to be considered:

1. affordability will be down

2. not as many buyers in the market

3. housing starts in Alberta will be way down this year

4. Inventory will move slower than normal

5. Value placed on renovations will be lower in some price points

Real estate is a business that is all about the numbers, when you are flipping a house there is not a lot of customer service, warranty, staff to worry about (until you are a much larger organization) because most of the operation is done with contractors.  When you are executing in this market space in Calgary especially that has been hit hard recently due to the pandemic of COVID-19 – you need to work with others that have been there before through different market cycles.

Is this your first foray into real estate, congratulations you are getting in at a good time – why? Because more money is made during a crisis than at any other time.  That said, the exit for the real estate will be more challenging, you need a rock star real estate agent and power team to help you.

We are here to help serve and support connecting you to the right resources to be successful in this area of real estate or any other you looking to learn or expand into.

Contact us here to book a time to chat


To your success,

Tim Reid

-Respect The Hustle

Is Sales a Dirty Word Still?

thingking, idea, settings, money

I was on a masterclass with Lisa Sasevich who is known as the creator of the “invisible close” and she was giving out the gold nuggets on this call for sure! During uncertain times we as business owners, entrepreneurs, and real estate professionals start to think …WOW I can’t sell right now people are scared!

There is certainly a right way and a wrong way to do sales in any world environment, that is for certain.  This all comes back to how much you believe your product/services HELPS PEOPLE! Certainly, there is a more delicate approach to your messaging, your tone during times of economic challenges – shift to educating and serving your customers/prospects in any way you can (which you should do anyway) even if that is a referral outside of your business.  No, this will not hurt your sales in the long run – you will get referrals in return by being helpful and a “good corporate citizen”

Now, when times are more challenging fear goes up both in the prospect and the company – fear of rejection, heightened emotions, all of these things contribute to call-resistance (reaching out to customers on whatever channel works for you) this is NATURAL. The trick is to surround yourself with positive influences like Lisa, other thought leaders like Brian Tracy master sales trainer – and many others to keep you motivated to PIVOT and offer new services consistent with the current needs of the marketplace.

There will be people that reject your offers, that is OK they are just not ready to take the journey to the outcome that the product provides – that has NOTHING to do with your personality, keep that fact in mind it will help your resistance to make those calls on your clients. Sales is not a bad thing, or a dirty word – nothing happens in the world without sales, relationships are sales, getting on the damn phone and calling your network, vendors, clients are sales – you have to sell yourself on doing those things.  Sitting on the couch and watching Netflix is a sale you made to yourself – too much of that won’t get you closer to your goals…but it’s still a SALE. The word can be neutral, negative, and VERY positive when your company brings value to the customer’s life.

To your success,

Tim Reid

-Respect The Hustle

Targeting Gazelles in the Lion’s Den

target your customer, advertising,leader, brand,change,innovation

Today I was on a call with one of my mentors and was reminded of a few key factors in determining your target market.  Often I have heard him say you would never go to a church of X religion to find people of Y religion – that would be crazy right? However a lot of businesses out there do just that – they go to places where their ideal client does not hang out. Imagine looking for “Gazelles” in a watering hole where all the “lions” hang out….are there many Gazelles there? NO!! (unless they are stupid Gazelles – which I am sure you don’t want anyway!)

Further, having an ideal client in mind would really help as well – most businesses do not have this very well defined either. The common thought is that EVERYONE can benefit from my product! The fact is that most people do not want it or even know how it could help them. This leads me to the critical point that this mentor made: what are so many businesses doing the DOUBLE SALE?

This process means you are finding someone who does not know the value of the product or service and isn’t thinking about it or how it can help them at all. However these people do fit the demographic that can afford/will benefit from the product.

Now, with a loose target market you can do decent – with a highly defined market you can really thrive and reduce the work it takes to close a sale. If you are putting messages out there that attract clients that are already thinking about the problem your product solves then it will be MUCH faster of a sales process which is great because you get to serve more people faster – notice I didn’t say make more money! The making money part in business is simply helping people solve a problem/serving them and the money+profits are a nifty side effect!

Having to educate/sell someone on why they need your product/service and THEN sell them on the product itself is a lot of work! Why would any sane business owner do that? Well generally because their marketing, messaging, positioning, is not attracting IDEAL clients.  I need to reference the 80/20 rule here which states that 20% of your clients generate the most revenue/profit for your company – those are the ideal customers.  The other 80% take up a lot of time and energy and they do not refer, and will leave for the competition if they smell a better deal.  Which category would you rather focus on? It is OK to FIRE customers that are not in alignment with your core values. Dial in your target market or “niche” and you will dramatically improve your results.

To your success.

Tim Reid

-Respect The Hustle

Comfy Is Not Where Success Lives

Man walking through giant wrecking balls, signifying stepping outside of your comfort zone

Continuing with our motivational series – today I wanted to touch on a topic that is often over looked when we thing about our success in real estate, in life, in relationships.  The comfort zone is the main enemy of success and growth, because simply put: if you are not growing your skills/knowledge/communication your results will remain fundamentally the same!

It has been said that “if you want to get something you have never had, you have to do things you have never done before – what got you to this level of success will not get you to the next level” I believe that is 100% true, when there haven challenges in our business it always traces back to something that we did not know.  Also, we never know what we don’t know – the paradox of life and business in real estate or any other.

Growth will always be uncomfortable, making the cold calls, dealing with upset customers, door knocking, figuring out social media – our mind is programmed to caution us from uncertainty, doubt, fear.  That is a normal response (from the hunter/gatherer perspective), it is how we acknowledge those thoughts and move past them that counts. We no longer live in a world where we can get eaten by a lion every day, so those old programs can be re-trained, if that sector of our brain had its way we would never do much at all!

This is why we have to develop a community of mentors, partners, associates, master mind groups to get outside of our current knowledge/abilities and push for that growth+ see within ourselves the potential that we can’t always see.  We are better together, business is a team sport and I would suggest to you that so is life in a lot of ways – having mentors/coaches for fitness, spirituality, relationships is the only shortcut to excellence/up-leveling your game.

It has been said also – I love this quote BTW “If you want to go FAST- go alone. If you want to go FAR go with others”. Often when we are going fast alone we could be headed in the wrong direction or right toward one of the pitfalls of business/life! We will fall into those no matter what, and that is how we grow – through the challenges of life.

The universe (or higher power of your understanding) gives us GIFTS they are wrapped up in challenges, and the larger the GIFT the larger the Challenge it will be wrapped up in.  I would suggest that you consider when a challenge comes up “what am I meant to learn from this challenge?” This has helped me orient my thoughts on solutions, being grateful, and moving forward.

To your success,

Tim Reid

-Respect The Hustle