Well here we are almost at the end of the first quarter of the year and those that are analytical in their business goals are staring that the profit/loss statements trying to distill what went wrong (or right) over the first four months of the year. I for one am looking at the numbers and activity that I have seen in new leads/deals and am not happy, I can admit when things have not gone the way they should and take action to start to correct the issues have came to light in the last while. I have finally finished my long term renovation project in Calgary and it is up for sale and long last see listing here: http://beta.realtor.ca/propertyDetails.aspx?PropertyId=14227588
This is both a great relief and a great time to reflect on the lessons learned from the whole experience which will be detailed in the real estate tips posts to follow over the coming weeks. I have looked back over the last few months and realized how much of a challenge that they have been both financially/personally and there are many changes that I plan to make moving forward in the business as well as live in general to make everything smoother, more efficient, and just plain more fun than the last stint has been! There are many marketing ideas that I have extracted from the last few books I have read that will be put into place in the coming weeks and there is much research to be done on markets, customers, and of course my competition and the partners that I have to learn as much as I can about what they are doing right and in my not-so-humble opinion what they are doing that could use some improvement. There will be a lot of school-like nose to the grindstone research sessions needed to complete these tasks but as have been reminded recently- the task or goal may seem like huge mountain to climb but it can be broken down into many smaller steps that are easier to manage that will add up to the end result. In the start up of a strategic marketing strategy the whole landscape can seem a bit intimidating with social media and the “internet of things” being talked about all overt the place but as stated above each of these marketing areas can be sliced and diced into little projects that anyone with a bit of motivation and some consistency can accomplish!
Feel free to comment and throw up your marketing tips, ideas, tricks or general thoughts on what real estate marketing should be or even marketing in general.
Until next time,