In real estate courses abound they give you the general 1000 foot view of how to do marketing for your real estate business. Further, there is a lot of advice out there given by American-focused educators that advise you gain access to lists of your target market from public records – which will not work for Canadian investors due to the freedom of information act. These courses also offer some conflicting information such as shoot-gun marketing as well as laser focusing on a certain target market. Well using the shotgun approach to marketing in any business is only something that large companies can do with enormous marketing budgets and frankly all this really does is boost their mind share in their potential customers heads. The simple fact is this does not work very well in real estate (and most other businesses) you need to focus your marketing efforts at your ideal prospects and propel them to your offers through engagement and quality content. Gone are the days where interruption marketing (commercials, flyers, telemarketing) will get your results you need to get your customer’s interest first and get them to know, like, and trust your company before you have a fair chance at having them open their wallets no matter how good your offer is. Think of how many advertizing messages that we see on a daily basis now having smart phones in our pockets – the din of marketing noise is getting louder and louder by the day and you need to stand above that crowd drawing your prospect’s interest to your content first and the offer second, third, or eighth on your list of activities. In real estate planting bandit signs and broadcasting direct mail letters to random parts of your local area will cost you a lot of money/time and likely meet with poor results without first doing some homework into what your clients are really after – this is using the sledge hammer to pound in the marketing nail… when a well placed strike from a standard issue ball-peen hammer would do the trick just fine.
To your success!